The majority of modern newsletter tools are offered as a cloud solution. However, this means they do not meet the legal requirements of the ETH in regards to privacy. The IT Services group provides Inxmail, which is a tool that is hosted internally (the data is stored at ETH) and is connected to our database. Using Inxmail statistical data can be collected to create a market analysis. Other features of Inxmail include the ability to personalise the text, link tracking, create multilingual Newsletters, quality test before shipping, integrate into our content management system and also create an official adaptive layout which was created in collaboration with the Corporate Communications office.
Find all information about the ETH newsletter tool here.